Top Reasons Facebook Should Be Part of Your 2018 Resourcing Strategy
If you believe just some of the predictions for 2018 then you know that resourcing talent is going to be a pretty big challenge. An even bigger challenge is predicted to be trying to get companies to start doing things a little differently in order to source and engage top talent. Every recruiter in every company is on LinkedIn; so why not look at using other sources.
We at RSW have no question about LinkedIn being a beneficial recruitment tool, though its accessibility has dramatically levelled the playing field. In short, LinkedIn is great for resourcing talent, but so are many other platforms.
It is for the above reasons what we feel Facebook shouldn’t be ignored as a recruitment tool. For many people the platform represents family and friends, so there are some trust issues to overcome here. There are still numerous companies that ban Facebook in the workplace, though changes are happening.
So, why should Facebook be part of your 2018 resourcing strategy?
The Ability to Show Your Company’s Personality
Unlike any professional network platform, Facebook is first and foremost a social network. Facebook is doing everything it can to ensure that new feeds are focused on friends and family first, and any content from companies that users see, should inform or entertain in order to remain relevant and gain a wider reach.
However, Facebook is the platform for flexibility around how you deliver your content. Facebook allows you to convey your message as you want to, and show your company culture exactly how it is. This is a huge bonus, and something you certainly can’t gain from a standard job advert.
Reach Talent You Otherwise Wouldn’t
All candidate attraction methods have their limitations. However, Facebook has the average of 50 minutes of usage per day from more than 1.3 billion average daily user base. The people you want to hire will typically be there in a much higher volume and are more likely to see your content than on other platforms.
Optimisation
A brilliant feature of Facebook Ads is that it delivers it to the correct audience. For example, if you optimise for page likes, Facebook will serve your ads to the people within your selected audience it deems most likely to like your page. Ultimately, this gives you the opportunity to be as efficient with your delivery.
Conclusion
Using Facebook for recruitment gives you, the employer, a great deal of control over what type of content you use to attract people to your company. The flexibility and reach of this particular platform gives you a position to practice some effective advertising. If your company strives to use it properly and ethically, you are sure to see some great results!
Here at Recruitment Solutions Wales, we Specialise in the Logistics, Industrial, Professional Services, Manufacturing, Engineering, Commercial and Warehousing sectors, we are proud to work with some of the greatest companies and candidates in Wales.
